Artwork guide

The short version

• PNG or SVG, with a transparent background.
• At least 1000px on the longest side. More is better.
• Up to 5MB. Bigger than that, email it to us.
• Leave a little space around your design — we add a small margin for the blade, but a shape that runs to the very edge of the canvas has nowhere to go.

Why the transparent background matters

The cut line is the outline of the non-transparent part of your file. If your artwork sits on a white square, the outline is that square, and you get a rectangular sticker with a white border — which is a perfectly good sticker, just not a die-cut one.

A JPG cannot store transparency at all. If you send one we'll still print it, but it will be cut as a rectangle, and the designer will say so.

Resolution

We ask for 1000px on the longest side as a floor. That is not about print sharpness so much as the cut: the blade follows the edge of the image, and a soft, low-resolution edge produces a ragged cut rather than a soft print. A crisp file cuts cleanly.

Vectors — SVG — have no pixel size and are ideal. They are infinitely sharp at any size, so a logo drawn in Illustrator will always beat a screenshot of the same logo.

Size and shape

Anything between 10 mm and 290 mm on each side. Below that we can't reliably weed the sticker off its backing; above it, the shape stops fitting our sheets. If you need something larger, or a shape with very fine tendrils, email us and we'll tell you honestly whether it will survive being peeled.

Very thin details — a hair, a whisker, a single-pixel line — are the usual cause of disappointment. The printing is fine; it is the peeling that breaks them. If your design has those, consider a kiss-cut sheet instead, where the backing holds everything in place.

Colour

Send RGB and don't worry about it. We convert to the press profile here. Screens are backlit and paper is not, so deep blues and neon greens will always be a little quieter in your hand than they were on your monitor. If an exact colour matters, ask for a proof and say so.

If in doubt, ask for a proof

It costs nothing and adds two days. A designer opens your file, checks the cut line makes sense, and emails it to you before anything is printed. Nearly every reprint we have ever done would have been caught by one. How proofs work.

Upload your artwork and see the cut line — it costs nothing to look.